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I came across this article today and thought it would be instructive to both my clients and prospects. One of the things I like about this article is that it clearly communicates the value of professional architectural photography. To quote:
"It requires an aesthetic aptitude for creating a unique and compelling presentation of a physical structure. It requires craft: knowing how to choose lenses and where to aim lights, caring for details of cleanliness and arrangement, understanding what color adjustments will put the most pizzazz on a printed page, making sure the permissions and releases are airtight, and so on. It requires professionalism, ensuring that finished images will be delivered reliably, on time, on budget, and looking better than you expected. Not least, it requires a visual style that presents your work to its best advantage."
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