Recently, I was hired by an event planning company from New York City to provide services for a Minneapolis convention. Here's how this rather unique project laid out:
On 2 consecutive weekends, approximately 175 people (a total of 350) attended a convention. During a Friday evening banquet, the participants were awarded a football jersey. They were immediately escorted into a photo room adjoining the convention. We shot them on a white chroma key background in various football poses. I hired Paul Fletcher to shoot with me. We shot 1 person about every 2 1/2 to 3 minutes.
We shot tethered to 2 computers manned by Angela Thomas and Bethany Sewald. Angela and Bethany immediately chose the best pose for each person. Periodically through the evening, half of the final picks were e-mailed to Kristin Smith and Pat Riley who were working offsite.
The next morning, Angela, Bethany, Kristin, and Pat first outlined each person. Outlining is a process of extracting a subject from the background. They then transferred the outlined subject to a sports card template. the template frame was designed by a graphic designer and the backgrounds came from shots I took at local football fields. Finally, they added a text field and placed the subject's name in it.
The entire editing process was designed to take 5 minutes per person due to the time constraints we were under. The completed templates were rushed to a local printer. They were printed on heavy weight stock that mirrors the weight and texture of sports trading cards. The completed cards were rushed to the convention site by mid-day Saturday to be inserted into special award frames.
The client's reaction: "The cards look fantastic and everyone is really pleased with them."
Here's an example of what they looked like:
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