Here is an example of how I naturally retouch business portraits. First of all, this is an example using the increasingly popular 16:9 ratio, similar to a wide screen movie. It looks more contemporary than traditional cropping. Here is the original image with no retouching or processing:
When the image is first brought into OnOne Software's Perfect Portrait module, the skin is automatically retouched. I tweak this using customized settings to make the face look more natural. In addition, eyes, teeth, and the mouth are highlighted for brightening and whitening.
Blemishes are further processed and the image is processed using an effect called Luminizer to give the entire image a color and resolution "pop." A slight vignette is also added to help focus attention to the subject's face.
After the image is brought into Photoshop, bags under the eyes are softened by selectively copying and blending flesh tone over the areas under the eyes.
Here is a close up of the eye area in the original image:
...And how the same area looks after editing:
...And here's the final image:
For more information: Steve Silverman Imaging 4445 W. 77th St. #130 Edina, MN 55435 952-844-0119 or 952-905-1197 firstname.lastname@example.org www.stevesilvermanimaging.com