Recently, a Twin Cities firm asked me to shoot business portraits for them to adhere to a new standard provided by a their parent company. They sent me the following portrait guidelines:
I've marked some specific areas I was concerned about when I took the photos and did the initial editing. Three areas are important. 1. Head room. The distance between the top of the head and the top of the frame. Many photographers leave too much room in this area. The company's specs actually provide a little more room than I would prefer. But, I copied their standard when shooting. 2. The size of the each person in the frame is important too. I visually sized each person's head to match the company's standard. 3. The distance from each side of the frame to the person's head is important, too. Again, I sized each person in the frame to make sure they were the same as the sample. 4. Finally, the amount of chest, measured in most cases, by the amount of neck tie showing for men and the amount of chest for women, from the chin to the bottom of the frame, was made to be consistent.
I work hard at shooting commercially to, not only deliver quality, natural looking portraits, but ones that are consistent. Continuity is an important feature for commercial clients. In that regard, proofs are delivered to clients via web galleries. The views below illustrate the format and also demonstrate the quality and continuity of the photos I take.
For more information: Steve Silverman Imaging 4445 W. 77th St. #130 Edina, MN 55435 952-844-0119 or 952-905-1197 firstname.lastname@example.org www.stevesilvermanimaging.com