I've decided I'm going to build a new house. I don't have much experience but I did take Shop in junior high school. How hard can it be? Buy some plans at the lumber yard, get a tool kit (hammer, screw drivers, level) and order some raw materials (lumber, nails, cement mix). After all, I've seen a lot of guys build houses. Scary thought, huh? A lot of people approach photography in the same way. They've taken thousands of pictures (ok...most of them with their cell phone). They might have taken a photo course in college or a workshop at the local camera store. PLUS...they own a "pretty good" digital camera! Creating an image with the following qualities can't be taken casually: 1. Has a "wow" factor. 2. Publishable in multiple media including web sites, magazines, and books. 3. Printable in large scale. 4. It can be applied productively and profitably for a long time.
You can't just snap away with a digital camera and come up with that kind of result. And...I can't (and won't!) build a house!
There are many steps from the conception of an image to the final result. One of the first steps is shooting with the right equipment.
You're looking at over $8,000 worth of photo creating equipment in this cell phone picture from a photo shoot today. That includes: 1. The camera ($3300) 2. Lens ($2200) 3. Tripod ($1600) 4. iPad with software for shooting/previewing images) $800 5. Other peripherals and cables $300
This constitutes a significant investment providing the initial base for making a photo. It's not just a digital camera!
More to follow!