In a conversation with a friend today, we talked about the difference between snap shots and images that are both artful and created with a high degree of technical ability. Firms that purchase photography frequently debate paying for top notch work compared to sourcing the photography from within or hiring a guy with a "digital camera." The big difference: strong images have legs extending their value far into the future. If you can use an image over and over in marketing materials and submit for publication repeatedly, the value of the photo increases and its cost decreases. Moreover, those great images become part of your legacy as an architect, designer, or builder. For example, the following image, created in 2011, has been used over and over by the landscape|design firm for this project. It's appeared on their web site, on display in trade show booths, and has been published numerous times. It's part of one of my Pinterest boards having been pinned, as recently as last week, 49 times!
The following image has been on a magazine cover and has the same legacy qualities of the previous photo. It's 7 years old!
The final image in this post was created just last week. I predict this photo is headed for legacy status. What do you think?