Two recent projects I shot are great illustrations of the value of Virtual Photography. This shooting and processing technique gives a client numerous options saving time, effort, and ultimately money when creating Business Portraits and Group Photos. In this first example, one of my good clients, , recently added a new staff member. Reshooting the entire group can be a logistical nightmare. Because the group was virtually created, we photographed the new person and simply slipped her into the image. "Slipped" in is somewhat of a simplification. I use several techniques to make the people in the group look natural and authentic.
In the next example, a new attorney joined one of my law firm clients. To provide continuity with the rest of the attorneys displayed on their web site, we photographed the attorney in the studio against a white background. Previously, background images were shot throughout their offices. The office backgrounds provide unlimited possibilities to create a new virtual image so that everyone does not look like they were plastered on the same background.