SILVERMAN believes working with clients before, during, and after photo sessions makes for stronger, more authentic images.
Photography is described by some as a solo pursuit. Photographers frequently feel burdened by the idea of being "watched" because the nature of their work is that they themselves are the "watchers." If a photographer feels someone is looking over his shoulder he'll get nervous. Some photographers even restrict their process, not allowing an art director or architect to be present for the shooting. They literally hide their photos by keeping an eye up to the viewfinder or obscuring the LCD.
Whether it's a portrait shoot or an architecture project, SILVERMAN discusses the concept with the client prior to photography. For portrait sessions, this will often involve trading photo samples and discussing how the photos will be used. Preparing to shoot an architectural or landscape project involves examining drawings, reviewing pre-shots or pre-construction photos, and viewing the project from the air on Google.
If it's logistically possible, SILVERMAN schedules a walk through prior to shooting day. On the shooting day, another walk through is made where SILVERMAN encourages the principal designer and the designer's client (such as a home owner or building owner) to talk about the best features of the project.
Rather than hiding behind the viewfinder, SILVERMAN invites input by using a unique iPad application showing a live view of each scene and images as they are shot. This gives the client the opportunity to fine tune the staging of the scene or tweak the composition. Portrait clients can take breaks during the shooting to review, approve, or adjust hair, make-up or poses, even expression.